Switch to Sony


Switch to sony

There’s never been a more perfect time to get your hands on your ideal Sony gear. Experience the array of options and longevity of your camera and lens investments with market leading technology. Our Sony E-Mount ecosystem supports any content creator, from vloggers right through to some of the best cinematographers on the planet. From the Alpha 6400 to the Alpha 1, we’ve got you covered.


The Ultimate Starter

Ready to upgrade from your mobile phone and begin your journey into the Sony universe? Click here to secure your Sony Alpha 6400 at up to R2,500 off.


The Ultimate Creator

The perfect package for any content creator looking to upgrade to full frame and improve your skills in visual storytelling. Click now to avail this unmissable offer to vitalize your filmmaking experience at savings of up to R13,000.


The Ultimate Pro

An essential tool to accompany any professional filmmaker or photographer on any shoot to elevate your landscapes, portraits and wildlife shots with the industry’s top video and photography tool. Trade in your camera body and save up to R30,000 on a new Sony Alpha 1 and Sony Alpha 7RIV.

The Ultimate Quality

The Ultimate Quality

Unlock your gear’s full potential and experience the adaptability of Sony lenses, specifically designed to enrich your Sony body’s capabilities and enhance your frame. Expand your inventory today with up to 25% cashback on Sony lenses.

Buy Online

Offer valid at below participating outlets