Privacy Policy

Privacy Policy


Effective from October 24, 2018

Welcome to Alpha Universe Middle East & Africa,

We at Sony Middle East and Africa FZE including our affiliates (referred herein as “Sony”, “we”, “us”, “our”) care deeply about one’s right to privacy and strive to protect personal information. This Privacy Policy governs the data we collect from you through this Website, the way we use and dispose it and also the way you can control your data.

By using the Website, you consent to the data practices described in this Privacy Policy as well as our Terms and Conditions of Use. If you do not agree to any part of this Privacy Policy, then you should stop accessing the Website.

In order to serve you better, we may update this Privacy Policy from time to time. We encourage you to periodically review this web page so as to be informed of any changes to this Privacy Policy.

1. Data We Collect from You

1.1. Account Registration
The registration of an Alpha Universe Account requires you to provide certain personally identifiable information indicated as required in registration page of this Website (“Personal Information”). Personal Information include a full legal name, current address, phone number, a valid email address. The aforementioned information will be kept on file in our dedicated secure servers and processed in accordance with this Privacy Policy. In connection with your account registration, we may also ask for additional information, including your photo equipment (if any), seminars/workshop you wish to attend and other similar information. We use all such information to provide the better services to you, including to contact you, confirm your identity and, if applicable, to amuse you.

1.2. Cookies
Cookies and similar technology are the elements of data that can be sent to your browser. Your browser may then store them on your system based on the preferences you have set on your browser. Cookies, for example, gather information about your operating system including, but not limited to, browser type, and Internet Protocol address.
On our Website we occasionally use cookies and to enhance the information and services provided, and to make navigating the Website more convenient. The Website does not use cookies to obtain information that would allow it to identify you except in cases where you have agreed to provide such information beforehand.
You have the option to configure your internet browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it or delete it, if cookie has already been set. Further, you have the option to block all cookies. To learn more about how to reject cookies go to the help menu within your internet browser.If you experience any problems having deleted cookies, you should contact the supplier of your web browser.
Please note, however, that if you refuse or otherwise block cookies you may not be able to use all of the functionality available on the Website.

1.3. Children Under Eighteen
The Website is not intended for use by children under the age of 18, and such use is prohibited by our Terms and Conditions of Use. We do not knowingly collect personally identifiable information from children under 18. If you become aware that a child has provided us with personally identifiable information, please contact us as set forth in this Privacy Policy.

2. Use of your Personal Information

2.1. Service Provision
Sony collects and uses Personal Information to provide you the service you have requested, including but not limited to register you for workshops, seminars, photo walks and other activities organized by or on behalf of Sony.

2.2. Marketing
When we use Personal Information for marketing purposes, either, we base the processing on our legitimate interests to know our customers, keep you up-to-date about Sony latest products and services, and to personalise your customer experience, or on your prior consent, e.g. for sending marketing messages.

In particular, we may use your Personal Information to:
a. To provide you with newsletters and other communications by post, email, telephone and/or text message (SMS), if you have provided your prior consent or we are otherwise permitted to do so under applicable law.
b. Conduct prize draws, contests and other promotional offers
c. Show you personalised content, recommendations and advertisements and more effectively target Sony stores, services, content, recommendations, adverts and communications. You may notice this personalisation and targeting when you use Sony products and services, when we contact you with marketing communications and when you visit our and third party websites and services that show advertisements from us or our advertising partners (for example, you might see an advertisement for a product that you have recently viewed on one of our websites). . In other cases, our services may have specific settings to control personalised content and you should consult this Privacy Policy of the relevant service for more information.

3. Retention and Disclosure of Personal Information

3.1. We will only retain Personal Information for as long as is reasonably necessary for the various purposes set out in this Privacy Policy or to otherwise comply with any applicable laws and regulations concerning the mandatory retention of certain types of information.

3.2. Generally, Sony does not disclose nor sell, share or otherwise distribute your Personal Information to third parties. However, in some cases Sony may disclose Personal Information when we are required to or we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply this Privacy Policy or our other policies or agreements; to protect our or our users’ rights, property or safety; to protect our users from fraudulent, abusive, or unlawful use of the Website; or if we believe that an emergency involving the danger of death or serious physical injury to any person requires or justifies disclosure of Personal Information.

4. Right to control your Personal Information

If at any point of time you decide to access, change, or discard Personal Information kept with us, there are two possible ways to do so:
a. You can access, change, or discard your personal information details or change your preferences to receive marketing information through control panel of your Account on the Website; Alternatively
b. You can send us an email explaining your intention with regards to Personal Information.
If you decide to contact us through email, please anticipate that the action/response might take up to 30 days from the date of receipt of your email.

5. Contact Us

Your opinion matters to us – if you have any questions about our Privacy Policy or your privacy settings, please drop us an email to [email protected] and a member of our dedicated team will respond to you.
If you would like to mail us by post directly, send it marked the “Personal Information Management Office” to P.O. Box 16871, Jebel Ali Free Zone, Dubai, United Arab Emirates