Join the Sony Community!

No matter where you are in your career – an amateur, a hobbyist or a professional; there’s an Alpha Universe membership for you!

Why Join Alpha Universe

Sony Alpha presents an opportunity to get inspired. By becoming a member of Alpha Universe, your horizon of visual storytelling expands, and you can use this platform to reach out to fellow photographers and videographers.

This association is for all photography professionals in Middle East and Africa, who desire a cohesive effort at elevating the standards of practice in MEA, and who are interested in networking, learning and sharing with other photography and videography related professionals and the industry.

Sony helped me in a big way because I got lots of exposure through the competition (winning the Lockdown Challenge). Basically it’s become a source of income for me.


Winner of Sony Alpha Universe Lockdown Challenge 2020

Sony Alpha Universe Member Benefits

  • Alpha Universe Members
  • Learn & share at seminars and workshops
  • Find daily inspiration through stories and videos
  • Learn tips and tricks for Sony Alpha gear
  • Flaunt your profile page on the Sony Alpha website
  • Get your work reviewed by ambassadors
  • Receive discounts and promotions on Sony gear
  • Gain access to an extensive network of affiliates

Professional Membership

Meant for Photography enthusiasts, amateurs, hobbyists or professionals who may or may not own a Sony Alpha camera.

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