FEATURED STORY

A7SIII Changed My Life: The Best Camera I’ve Ever Used

By Matt Masson

I have been a professional photographer/filmmaker for over 10 years now. I've shot with Sony's A7, A7S and A7R cameras before, but Sony's A7SIII has changed my life in every way. It has opened the door for me for so many incredible creative opportunities.

I have been a professional photographer/filmmaker for over 10 years now. I've shot with Sony's A7, A7S and A7R cameras before, but Sony's A7SIII has changed my life in every way. It has opened the door for me for so many incredible creative opportunities. With an extremely low noise high ISO performance, 10-bit recording and blazing fast auto focus, I feel like I have found the camera that I've been looking for all these years!

I don't often shoot products, but decided to make sure to shoot my new A7SIII when it arrived in our studio. I was so excited to open the box and set it up to shoot. I felt like a kid again. Unboxing the A7SIII took me back to when I got my first camera. Sony has really put together a great package here with the Sony A7SIII, and it's everything I expected and more. Sony knows how to build incredible products that professional photographers love!

For these shots, we had a simple LED light setup - two small panel lights to the sides of the camera, one tiny LED as a fill, and a big softbox as our key light. I shot all these photos with the Sony A7RIV. All continuous lighting.

The Sony A7SIII has some major body changes to the previous generations. A beefier grip, dedicated record button, fully articulating screen, and more. Sony really put a lot of thought into this camera and it shows.

About Matt Masson

Cape Town based high-end wedding photographer. His style is a mix between creative portraiture and documentary which gives him flexibility and adaptability between a range of different shoots. He opts for more organic and natural imagery.

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