SKU: SEL50F14GM.AMEA Category:



Sony FE 50mm F1.4 G Master full-Frame standard prime lens
Extraordinary resolution, beautiful bokeh and fast autofocus in a remarkably compact and lightweight design. Meet the latest addition to Sony’s G Master Series - FE 50mm F1.4 GM !
A premium 50 mm prime lens packed into a remarkably compact and lightweight design. Starting at F1.4, delivers first-class image quality, including high-resolution and creamy bokeh known to Sony’s top-tier G Master series. When paired with the latest Sony camera bodies, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscape, travel, and wedding.  



Shooting with this timeless focal length in such a compact size was absolutely great. The Sony 50mm F1.4 GM is definitely one of my favourite lenses in the G Master line; especially with its stunning bokeh rendition.


The dance of life


The dance of life - Commentary

Amani Al Shaali

United Arab Emirates

It's the lens you'll find yourself reaching for on every shoot. Small and lightweight, but exceeds expectations.

Behind the Scene

Ian Nieuwenhuizen

South Africa

I was really excited for the 50mm F1.4 GM lens to be launched by Sony. What impressed me about the lens is that it is lightweight but very sturdy. The autofocus capability did not disappoint and even in low light it stood it's ground. I think this is going to become one of the legendary lenses for Sony that will take its rightful place up in every camera bag.


Behind the Scene

Abou Taleb


When I used the 50 F1.4 lens for the first time, I was impressed with its size and soft focus, and when I saw the pictures, I found it to be the same quality and colors as the G Master series. I see that this feature is one of the very important elements for any wedding photographer.

Robin Hood - Behind the Scene


Ofentse Mwase

South Africa

The Sony 50mm F1.4 is a beautiful lens with clean bokeh that smoothly rolls off your subject. Love the sharpness and high-quality picture I got in Video mode, the perfect 50mm to start your film journey.

Sedibeng Marines

Sedibeng Marines - BTS Commentary

Zainab Al Khayat & Mohammad Al Morohen

Saudi Arabia

Experiencing the new 50mm f/1.4 GM lens with a wide aperture gives a beautiful large bokeh that draws more attention to the feelings and face expressions. Shooting video on this wide aperture was a challenge in the past, however, due to high compatibility between the new lens and newer Sony bodies, it is possible to get the focus right every time. Compact size and lightweight of the lens make it very easy to balance the camera on a gimbal with maximum shooting flexibility.

Futuristic Wedding

Futuristic Wedding - BTS

Faisal al Bisher


It renders more natural color, almost the way your eyes see. Having this size at F1.4 will encourage photographer to go back shooting with the 50mm.

Tradition and Fashion - BTS Commentary

Tradition and Fashion

  • Breathtaking G Master resolution right out to the image edges
  • Innovative optics and an F1.4 aperture deliver magnificent bokeh
  • Incredibly light weight and compact for mobility and handling - 516g (18.3oz.)
  • Fast, precise, quiet AF and tracking for stills and movies
  • Independent aperture ring and customisable focus hold button


List of retailers to shop for Sony lenses and accessories

Hashmi Photo

Shop # 1-B Hashmi Shopping Center, Preedy Street Saddar Karachi, Near Regal, Chouk, Artillery Maidan, Karachi, Karachi City, Sindh 74400

Golden Camera

shop #36b,hashmi centre,saddar, Karachi, 75600

SK Electronics


Best Cam

Karim center, 27/1, Abdullah Haroon Rd, Near Saddar G P.O, Karachi, Karachi, Karachi City, Sindh 74500

Al Imran

Karachi Pakistan

Pro Cam


Al Jadeed Electronics

Nisbat Rd, Anarkali Bazaar Qila Gujjar Singh, Lahore, Punjab 54000

Billu Photos

90 a Chamberlain Rd, Anarkali Bazaar Lahore, Punjab 54000

Digi Max

42-Chamberlain Road، Nisbat Rd, Lahore, 54000

Foto Trade

92 Chamberlain Rd, Anarkali Bazaar Lahore, Punjab 54000

Khawaja Photo

55, Nisbat Road Chowk,, Lahore, Pakistan، Chamberlain Rd, Anarkali Bazaar Lahore, Punjab 54000

Kiyani Photo


Pro Camera

shop G1, Naeem Center, 90 Chamberlain Rd, Anarkali Bazaar Lahore, Punjab 54000

Qazzafi Photo

42 Nisbat Rd, Anarkali Bazaar Lahore, Punjab 54000

Yaseen Camera

Sadiq Plaza, Katchery Bazar, near Akkas Studio،, Model Colony Clock Tower, Faisalabad, Punjab 38000

Islamabad Tech

Islamabad tech, Shop # 4, Potohar plaza, Opposite G-6 Imam bargah, Fazal e haq Road, Islamabad

Karachi Camera

Liaquat Road، Fawara Chowk, Rawalpindi, 46000

Super Camera

Shop# 1, Jalil Plaza, 7-M Beside Faysal Islamic Bank, F-10 Markaz, Islamabad، F 10/3 F-10, Islamabad, Islamabad Capital Territory 44000

Munir Photos

G-18, Liaqat road, Nanakpura, Rawalpindi, Punjab 46000

Tech lobby

New Spinzer IT Towers, University Rd, Tahkal, Peshawar, Khyber Pakhtunkhwa 25000


Nobel Park Centre , 4 Old Paarl Road , Bellville , Cape Town , 7530

09:00 - 17:00 Monday - Friday
Foto First Fuji Image

Shop G14, Blue Route Mall, Tokai, Cape Town, 7945

09:00 - 18:00 Monday - Friday
Audiolens V&A Waterfront

V&A Waterfront, Tygervalley Mall, Constantia Mall, Cavendish Mall, Cape Town

09:00 - 21:00 Monday - Friday
Audiolens Tygervalley

543, Tygervalley Shopping Centre, Willie Van Schoor Dr, Bellville Park, Cape Town, 7530

09:00 - 19:00 Monday - Friday
Audiolens Constantia

Silverhurst, Cape Town, 7806

09:00 - 18:00 Monday - Friday
Audiolens Cavendish

121, Dreyer St, Claremont, Cape Town, 7708

09:00 - 18:00 Monday - Friday
Digilens V&A Waterfront

Shop 6193, Victoria Wharf Shopping Centre, Breakwater Blvd, Victoria & Alfred Waterfront, Cape Town, 8001

09:00 - 21:00 Monday - Friday
Orms Pro Photo Warehouse

Shop No. 5 , Roeland Square , Cnr. Of Roeland & Upper Cantebury Street , Cape Town 8001

09:00 - 17:00 Monday - Friday
Orms North

Tygervalley Chambers 2 27 Willie van Schoor Avenue Bellville, Cape Town South Africa

09:00 - 17:00 Monday - Friday
Cine Photo Tools

47 De Villiers Street , Gardens , Cape Town

09:00 - 17:00 Monday - Friday
Quenets Foto First

72 High Street , Worcester , Cape Town

08:00 - 17:30 Monday - Friday
Superfoto Somerset

Shop S/47 Cnr N2 & R44, Somerset Mall · In Somerset, Somerset

09:00 - 19:00 Monday - Friday
Superfoto Canal Walk

Shop 16, Canal Walk Shopping Centre, Century Boulevard, Century City Cape Town, 7441

09:00 - 21:00 Monday - Friday

68 Long Street, Cape Town, 8000

08:00 - 17:00 Monday - Friday
The Photo Shop Hermanus

Shop No. 4, 125 Main Road, Hermanus, Western Cape, 7200

08:30 - 17:00 Monday - Friday

28 Pearce St, Berea, BEREA, 5201, East London

08:00 - 17:00 Monday - Friday
Kloppers Bloemfontein

Loch Logan Waterfront, 105/7 Henry St, Willows, Bloemfontein, 9300

08:45 - 17:30 Monday - Friday
Kloppers P.E.

17th Quarter Shopping Centre, 17th Ave, Walmer, Gqeberha, 6070, Port Elizabeth

08:45 - 17:30 Monday - Friday
Kloppers Knysna

54 Main Rd, Knysna Central, Knysna, 6571

08:30 - 17:30 Monday - Friday
Kloppers George

Pioneer Street Pacaltsdorp, Industria, George, 6530

08:30 - 17:30 Monday - Friday
Photo Freedom Durban North

5 Swapo Road,Durban North

08:00 - 18:00 Monday - Friday
Photo Freedom Ballito

Shop F8A, Upper Level, Ballito Junction, Ballito

08:00 - 18:00 Monday - Friday
Govan Mani Town

28 Dr. AB Xuma Street, Durban KZN 4000

08:30 - 17:00 Monday - Friday
Govan Mani La Lucia

Shop 110, La Lucia Mall90 William Campbell Drive,Durban

09:00 - 18:00 Monday - Friday
DT Film Services

5 Nunhead Road, Manor Gardens,Durban

08:00 - 17:00 Monday - Friday
Kits Photo

The Boardwalk, Shop No. U6/7 Richards Bay

09:00 - 18:00 Monday - Friday

Shop 1 Georgiou Centre 73 McKenzie Street,St Lucia

08:00 - 17:00 Monday - Friday
Limitless Tech

Unit 3 La Mercy Village,206 South Beach Road, La Mercy 4405

09:00 - 17:00 Monday - Friday
Cameraland Sandton

Cnr Rivonia Road & 5th Street, Shop L48 & L49, Sandton City, Gauteng, 2146

09:00 - 19:00 Monday - Friday

Rosebank Mall, 50 Bath Avenue, JHB, 2196.

09:00 - 17:30 Monday - Friday
Outdoor Photo

Shop No 3, Lighting Warehouse Building, Corner of Garstfontein Rd & January Masilela Dr, Waterkloof Glen, Pretoria

08:00 - 17:00 Monday - Friday
The Digital Experience

Shop G17, Fourways Crossing Shopping Centre, William Nicol Drive, Fourways, Sandton, Johannesburg

09:00 - 17:30 Monday - Friday

226 Harry Sneech Road , Strijdom Park Randburg 2169, Johannesburg

08:00 - 16:30 Monday - Friday
Foto First Sandton City

Cnr Rivonia Road & 5th Street, Sandton City, Gauteng, Johannesburg, 2146

09:00 - 19:00 Monday - Friday
Visual Impact

32 Bompas Rd, Dunkeld, Randburg, 2196, Johannesburg

08:00- 17:00 Monday - Friday

Riyadh - Al Taawon - Uthman Ibn Affan Street, Riyadh Saudi Arabia

9:30 AM to 12:00 PM 4:00 PM to 10:00 PM
Modern Electronics Company MECL (SONY)

Ad Dahiah District, Jeddah 22529

9 AM–10:30 PM
AAB WORLD Egaila Branch

Arabia Mall, Egaila

10AM to 10PM
AAB WORLD Symphony Mall Branch

Symphony Style Mall, Basement، Salem Al Mubarak St, Salmiya Kuwait

10AM to 10PM
Sony Centre

Level 2 Shop no. SF97, The Dubai Mall, Dubai

Sun-Wed - 10:00am-10:00pm (Sun-Wed), 10:00am-12:00am (Thu-Sat)
Jumbo Electronics Online Store

Shop Online Wherever You Are

24x7 (365 days)
Sony – Mall of Emirates

Shop No. G-23, Mall of the Emirates, Dubai

Sun-Wed 10 AM to 11 PM & Thu-Sat - 10 AM to Midnight
Advanced Media Trading LLC

Mezzanine Floor, Galadari Automobiles, Mazda Showroom Building, Sheikh Zayed Rd United Arab Emirates

10:00 - 19:00
Grandstores Dubai Mall SF Digital

Dubai Mall

Sun - Wed 9:00 AM - 10:00 PM Thurs - Sat 9:00 AM - 12:00 AM
UBMS – United Broadcast & Media Solutions LLC

Showroom 1, Rashid Al Majid Building, Dubai Airport Road, Al-Gharhoud, Dubai

09:00am - 06:00pm

Level 1, Near North Food court, Nearest parking: North-East Parking

10 am to 10 pm
Shams Stores

NO.5 El-Batel Ahmed Abdel Aziz St., off Sabry Abo Alam St., Bab El-Louk, Downtown Cairo, Egypt

10AM to 10PM
Shams Stores

No. 24 Omar Ebn Al-Khattab St.Al-Ismailiya Sq. , Heliopolis,Cairo, Egypt Egypt

10AM to 10PM
Kareem Stores

73 Iran, Street from Mohi Eldin, Abo Elaz, Dokki, Giza Governorate 12611

10AM to 10PM
Kareem Stores

29 Hijaz Street in front of The Maryland Park next to Farhat, Heliopolis

10AM to 10PM