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Sony Alpha 7 IV

Sony ALpha 7 IV

CX88700

Sony Alpha 7 IV

Beyond basic.
For a new generation of imagemakers.

Sony has announced the new Alpha 7 Mark 4 camera, the new Full-Frame Mirrorless Interchangeable-Lens Camera – especially designed for both Photographers and Videographers. With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.

Two Worlds with Alpha 7 IV

A74 First-impressions

A74 Hero bts

Abdallah Sabry

Abdallah Sabry

Egypt

Born and raised in Alexandria and has become a household name for portrait and fashion photography in Egypt. The mastermind behind Black Creative Studio that has truly captivated the scene with an international vision and striking images that almost comes to life. A go-to photographer for some of the Egypt and the region’s biggest celebrities and brands.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Alpha 7 IV – Video

Anthony Bila Profile Image

Anthony Bila

Egypt

Born with a penchant for the visual arts. As filmmaker, creative director and visual artist for Studio Bila, a creative space for black voices particularly concerned with showcasing South African narratives. His exhibition span the world from East Asia to Europe.
His exploits have garnered publication in Vogue, Grazia and esteemed publications in United States, The Wall Street Journal and New York Time’s T Magazine.

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Abdulaziz-Albalawi-profile

Abdulaziz Albalawi

Saudi Arabia

Known as Aziz Alula and uses nature as his creative outdoor studio. Started his career in as travel photographer, capturing the beauty of the world and it his fans on social media. His work is published in multiple magazines and prints as well as material to promote Saudi Arabic Tourism.
Now lives in his hometown Al-Ula, surrounded by the most spectacular landscapes in Saudi Arabia. Inspired by nature and the history of the region and his mission is to showcase the beauty of Al-Ula to the world thru his lens.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

BlackMilk

Legae “Elle” Sehlako

South Africa

Commercial Photographer and creative direction from Soweto, South of Johannesburg. Elle’s been shooting for nearly 6 years and have been fortunate to work with both amazing brands and magazines both local and international

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Faisal al Bisher

Kuwait

Accomplished photographers who traveled to different countries to develop a strong insight on fashion and culture to heightened intuition about human psyche and soul.
Faisal’s work has been recognized by winning several international photography awards. His portfolio includes covers and interiors of pages of international magazines, celebrities, TV ads, restaurants and government projects.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Jacques Crafford

Jacques Crafford

South Africa

Jacques is a freelance filmmaker based in sunny South Africa. He has established himself as one of South Africa’s top wedding videographers, winning various awards for outstanding cinematography. The weddings enabled him to travel, and it wasn’t long before he was overtaken by wanderlust. Today, he’s living out his passion specializing in travel, tourism & adventure films.
Jacques is also an educator and has hosted a variety of workshops, both locally and abroad.

Alpha 7 IV – Where Worlds Meet

Alpha 7 IV – Where Worlds Meet BTS

Kashif Rashid

Pakistan

Kashif has always been passionate about photography and is a self-taught photographer. He got his first photography project doing fashion photography for a local designer back in 2007 and has never looked back.
Kashif, in the years as a professional photographer has extensive experience in working with many upcoming and settled designers, well known Pakistani and Indian celebrities. Worked with multiple brands and his work has been printed in most Pakistani publication.

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Abdel Rahman Gabr “Koree”

Egypt

Half Korean Half Egyptian, born in Queens, New York now based in Alexandria Egypt, Abdel Rahman Gabr (Koree) is a Filmmaker and a Photographer. He captures inspiring and engaging stories and creative insights, working across a broad range of media, generating original creative insights and executions in TV Ads, Photography, and Advertising.
Founder of Qube Productions & Koree Films, he grew up in a fascinating cultural melting pot consisting primarily of Korean and Egyptian families, so he was certainly no stranger to the joys and challenges of cultural diversity. His portfolio acts as a beautiful time capsule that blends historic culture with modern day living, almost becoming the ultimate tourism propaganda for Egypt.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Matt Masson

Matt Masson

South Africa

Matt Masson is Cape Town based high-end wedding photographer and his style is a mix between creative portraiture and documentary which gives him flexibility and adaptability between a range of different shoots. He opts for more organic and natural imagery as opposed to overly “posed” photos.
His goal for each and every shoot is to cultivate a relaxed and fun atmosphere allowing his photos to be more natural, spontaneous and emotive. He strives to push the boundaries of photography by making photos that are truly unique for all his clients.

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Mike Eloff

South Africa

He is a self taught photographer that stumbled into the photography scene in 2009 when his girlfriend, Carlinn, started a fashion & beauty blog and needed someone to take photos of her. Since they were both living in Malta at the time, they started traveling around Europe, which is where their love for Travel was ignited. In 2014 he gave up his corporate job and became a full time freelance Travel & Lifestyle photographer with Carlinn.
Mike loves any time spent in the mountains shooting the beautiful landscapes Cape Town and South Africa have to offer. When he is not in the mountains, he is traveling the world with Carlinn, reviewing and creating beautiful content for Luxury Hotels and Lodges.

Alpha 7 IV – Commentary

Alpha 7 IV – Timelapse

Alpha 7 IV – Photos

Obaid AlBudoor

Obaid AlBudoor

United Arab Emirates

Obaid AlBudoor is an Emirati photographer and artist. Obaid’s heart is enthralled by the vistas and people of Arabia. A traveler and an enthusiast of nature, culture and history, Obaid seeks to immerse himself within the grandeur of the world, and through that end, pursues the ethereal sensation of awe.
Obaid has created a variety of content across multiple genres for some of the biggest commercial entities and tourism boards, both artistically, and commercially, from triple A magazine spreads to National Geographic TV show host.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Rana Shuhaibi-Speaker Image

Rana Shuhaibi

Saudi Arabia

Saudi Arabia based wedding videographer who brings out the emotions and details of wedding.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Alpha 7 IV – Video

Remon Elmarkiz

Egypt

Remon Elmarkiz is a Destination Wedding Photographer based in Cairo who has been shooting weddings since 2010. He was born and raised in Abu Dhabi then moved to Egypt to study computer science.
14th of January 2010 was the date he shot his first wedding, after that he worked as a second shooter with a very famous photographer at that time. Ever since he’s shot hundreds of weddings between Egypt, UAE, Greece, Italy, France & The United States. He has become one of the top names in the wedding field in Egypt.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Salma Elkashef

Egypt

Studied lighting and cinematography at the High Institute of Cinema. She started photography journey since she was 15 and always tended to take pictures of her family through the mobile phone. Her photography approach to the work she makes is cinematically influenced and capturing emotions is one of the most important parts of her work. She feels strongly about creating images she can connect with.
El Kashef has hosted several talks and photography workshops that have inspired other aspiring photographers through detail and information. El Kashef has also exhibited her works multiple times in Cairo. grew up in Cairo, Egypt, but her travel abroad helped her a lot in inspiring her photography.

Alpha 7 IV – Behind The Scene

Alpha 7 IV – Commentary

Seraz and Fathima (TTL Photography)

South Africa

TTL Photography is a husband and wife, destination wedding photography team from South Africa. Their style of photography is a blend of high fashion photography and photojournalism.
Believe that every bride should feel like they belong on a cover of a fashion magazine. It is not as easy as it sounds, as we work with real brides. The years of photographing weddings have taught us that it is our responsibility as photographers to make the experience unforgettable.

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Talha Ghouri

Pakistan

Believes that a camera is a technological versatility for disseminating art and fashion together in one image while using spectacular knowledge of photography & physics to show how variety is the need & spice of life in modern time.
Through his incredibly artistic work he shows the inner beauty and hidden sights of the subject while stunningly portraying picturesque growth of fashion industry therefore bringing revolution especially in the field of fashion photography.

Alpha 7 IV – Commentary

Alpha 7 IV – Photos

Tariq Ayaz

Tariq Ayaz

Pakistan

One of the pioneers of creative wedding photography in the region. He is a known name in Wedding and Travel photography in Pakistan & Middle East.
His versality has got him explore Travel photography specifically landscape, nature and architecture. His attention to detail loves capturing the natural textures of landscape into the frame. He believes versatility brings in flavors and perfection.

Alpha 7 IV – Commentary

Alpha 7 IV – Video

Alpha 7 IV – Photos

Sony Alpha 7 IV

  • Newly developed 33 MP back-illuminated CMOS image sensor and BIONZ XR image processor for up to 8x processing speed.
  • Up to 2.5x slow motion with 4K 60p movies, 10-bit 4:2:2 All-I XAVC S-I for smoother gradations.
  • S-Cinetone, S-Log3 and ten Creative Look presets in-camera with wide 15+ stops dynamic range for movies.
  • Fast Hybrid AF with improved speed, AI-based Real-time Eye AF (humans, animals, birds) and Real-time Tracking for both stills and movies.
  • Optical 5-axis in-body image stabilisation for 5.5-step compensation and hand-held movie shooting with Active Mode.
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