- Superb image quality throughout the entire zoom range at all focusing distances.
- Smallest and lightest F2.8 24-70mm zoom in its class*. (695 grams, 191 grams less than the previous model)
- Beautiful F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit.
- Four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and tracking.
- Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with maximum magnification of 0.32x.
Achieve Greater Heights
Webinars and workshops that help you learn tips and tricks from the experts.
Webinar
One Camera To Shoot Wedding – Alpha 7M4
Conducted by
Aliev Ravshan
Использование всех возможностей Sony Alpha 7 IV для качественной фото и видеосьемки
May 16, Monday - May 31, Tuesday
1:00 PM
Ташкент, Uzbekistan
Webinar
A7RM4 High Dynamic Range Shooting
Conducted by
Maher Najm
A desert expedition in high resolution, revisiting the A7RM4 and two great lenses for landscape and travel photography. Have a view of AL Disah and Al Ula through the eyes of SEL14F18GM and SEL200600G.
May 10, Tuesday - May 24, Tuesday
1:00 PM - 11:59 PM
Riyadh, Saudi Arabia
Webinar
How To Setup For A YouTube Video
Conducted by
Murtada Al-Hamood
Turning your space into YouTube friendly setup
May 15, Sunday - May 31, Tuesday
1:00 PM - 11:59 PM
Dammam, Saudi Arabia
Webinar
Posing Tips And Maximizing Time At Your Photoshoot
Conducted by
Jide Odukoya
Learn how Jide makes the best use of his time using a Sony 24-70mm F2.8 GM and posing his subjects accurately.
May 10, Tuesday - May 25, Wednesday
9:00 AM
Lagos, Nigeria
Webinar
Newborn Photography With Natural Light Bohemian Style
Conducted by
Afaf Alhalal
Newborn photography with natural window light in boho style studio. How to utilize sunlight in the perfect way, and camera settings.
May 12, Thursday - May 30, Monday
2:00 PM - 11:59 PM
Saihat-Qatif, Saudi Arabia
Webinar
Find Your Way In Fashion Photography
Conducted by
Abdallah Sabry
Learn valuable insights from three of the most established names in the fashion photography industry
May 12, Thursday - May 26, Thursday
12:00 AM
Egypt, Egypt
Workshops
Digital Photography-What’s New From Sony
Conducted by
Maher Najm
Highlighting features and details of the new lens 24-70 GM II & 16 - 35 F4 PZ.
May 21, Saturday
8:00 PM - 10:00 PM
Modern Electronics - Sony Al Worod Showrrom - King Abdulaziz Branch RD, Riyadh, Saudi Arabia
Workshops
Change Your Game In Portraits Using 35mm Lens-Session 2
Conducted by
Kashif Rashid
In this session, I will show the participants how best to shoot portraits with a 35mm 1.4 lens and why using a Sony Lens on a Sony body is the best way forward.
May 28, Saturday
3:30 PM - 5:30 PM
Sony Alpha Shop, Saddar Karachi, Pakistan
Workshops
Change Your Game In Portraits Using 35mm Lens-Session 1
Conducted by
Kashif Rashid
In this session, I will show the participants how best to shoot portraits with a 35mm 1.4 lens and why using a Sony Lens on a Sony body is the best way forward.
May 28, Saturday
12:30 PM - 2:30 PM
Sony Alpha Shop, Saddar Karachi, Pakistan
Workshops
Best Gear For New Born Photography With Live Demonstration
Conducted by
Afaf Alhalal
The criteria you must look for when choosing a camera for newborn photography. The different effect of each lens on the newborn face and body.
May 27, Friday
7:00 PM - 8:00 PM
Sony - Modern Electronics Showroom - Al Hassa - Al Madinah Rd, Al Hassa, Saudi Arabia
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