An inspiring Panel discussion from women2women moderated by Sony Alpha Ambassador Salma el Kashef features four distinctive Female artists. You will know more about the photographers, their journeys, and how they each reached the success they have as women in the art industry.
Who Can Attend
Anyone interested in the creative field, be it photography or videography .
Know more about the journey of 4 of the most established female photographers in Egypt.
Batool Al Daawi
After attending the School of Visual Arts in New York and working closely with some of the most acclaimed fashion names in the scene, Batool Al Daawi, also founder of Blow Creative Studio, has been immersed in her passion for photography and directing since 2011. Her consistent depicture of fashion, art, portrait and commercial photography has cemented her name in the regional industry becoming one of the most called out portrait, fashion & commercial photographers. From shooting stars to working on the biggest campaigns in the region , Daawi's work has been featured in multiple international publications and advertisements throughout the years, showcasing some of her best work with Arab celebrities, fashion designers and international brands.
Salma El Kashef, 29, is an Egyptian filmmaker and Sony Alpha ambassador living in Cairo. she graduated from the High Institute of cinema. After being introduced to both cinema and film in 2010, El Kashef began experimenting with photography. El Kashef's artistic concept is around integrating cinema with still photography, as she tends towards creating pictures that speak of a cinematic subtext. She worked as a focus puller on various Egyptian theatre sets during her study, she developed a unique approach for expressing emotive cinematic art.
Coucla Refaat is a commercial, travel & documentary photographer. Her journey started with photography in 2005, and eventually traveled to over 30 countries as a part of her documentary quest to capture images of cultures and religions all over the world. Specializing in advertising and creating original photography and video content on digital platforms for all brands and entities, her recent travel projects with brands like Flo water in Peru & Azza Fahmy’s campaign in Nubia. Coucla managed to have exhibitions in several countries, published her own book, taught, and led, photography expeditions in Asia.
Youssra is a professional photographer specialized in fashion and commercial photography. Youssra’s passion for photography started at the prime age of 18, when she took up photography as a hobby, and has been perfecting her skills ever since. Youssra studied at faculty of fine Arts and was formally trained as an Art Director, and kicked off her professional career as a filmmaker.Three years into her filmmaking journey, Youssra decided to revive her passion for photography by joining an accelerator program for fashion photographers in 2015. During the program, Youssra received mentorship from iconic fashion photographers Nick Knight and Inez & Vinoodh. Youssra has her own unique and eclectic style, which enables her to accentuate the true spirit of what she is capturing while behind the lens.
Aisha El Shabrawy
Aisha is a fashion, portrait, lifestyle and commercial photographer based in Cairo, Egypt. Having earned a Bachelor’s Degree in Psychology from the American University in Cairo, and worked for several years in corporate marketing communications and advertisng, Aisha launched her career in photography, and over the past years has worked on fashion shoots, celebrity portraits, street, lifestyle and travel photography as well as brand positioning. Her work was exhibited in 3 exhibitions, and her fashion and lifestyle work has been published in numerous print and online magazines and websites.