Go back to events list

Webinar

Shooting a Cinematic Car Commercials with the Sony FX3

Conducted by

John Teichert

Filmmaker John Teichert showcases the Sony FX3’s features, including Cine EI mode and autofocus, in creating a high-impact cinematic car commercial.

December 06, Friday - January 31, Friday

12:00 AM - 11:30 PM

Online, South Africa

Webinar Description

This Alpha Universe workshop follows filmmaker John Teichert as he breaks down the process of filming a dynamic car commercial using the Sony FX3. Highlighting the camera’s ergonomic advantages and Cine EI shooting mode, John shares insights into creating cinematic visuals. He also demonstrates the versatility of the FX3’s autofocus system, showcasing how it streamlines production while delivering professional results. Whether you’re a filmmaker or an enthusiast, this piece offers valuable techniques and tips for automotive filmmaking and beyond.

Who Can Attend

Ideal for filmmakers, content creators, and automotive enthusiasts looking to understand the technical advantages of the Sony FX3 in dynamic shoots.

Agenda

Explore the Sony FX3’s ergonomic design, Cine EI mode, and advanced autofocus system as John Teichert demonstrates their impact on filming a car commercial. Learn actionable tips for cinematic storytelling.

John Teichert

John Teichert is a talented cinematographer and filmmaker with a passion for crafting stunning visuals paired with authentic storytelling. Known for his ability to deliver high-end results in any situation, John brings a calm and focused presence to every set. Born in Los Angeles and raised in South Africa, he began his self-taught career directing, shooting, and editing projects. With experience filming across the globe, John is adept at handling diverse narratives, commercials, and documentary productions, always pushing creative boundaries.