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Workshops

Storytelling for Business

Conducted by

Zainab Nasir

A workshop teaching photographers and filmmakers to craft impactful visual stories, align content with business goals, and create engaging corporate brand visuals.

December 18, Wednesday

3:00 PM - 7:00 PM

Plaza Skillsrator, 172-S, PECHS Block 2, Tariq Road, Karachi, Pakistan

Workshops Description

This dynamic workshop equips photographers and filmmakers with storytelling skills to create impactful visual content for corporate clients. Participants will learn to craft compelling brand narratives, refine photography and videography techniques, and align creative work with business goals. Through expert-led sessions and hands-on practice, attendees will develop client-focused content that enhances brand identity, engages audiences, and drives business success.

Who Can Attend

Ideal for photographers, filmmakers, students, and creatives expanding into corporate content, as well as marketing teams enhancing brand storytelling and visual media skills.

Agenda

- Power of stories in marketing, Examples and analysis of successful brand stories
- Crafting narratives, Key story elements, Aligning brand story with corporate values
- Photography & Videography Techniques, Lighting Basics, Practice with lighting and camera setups
- Producing Social Media Content, creating engaging short-form content, Editing tips
- Interactive Activity: Production of a short video or reel
- Mock pitching exercise for corporate clients

Zainab Nasir

Zainab Nasir is a photographer and filmmaker who has worked with a multitude of national and international entities including British Council, US Consulate, SOC Films, Business Insider, Mirinda, Jazz, Shan, and various other brands. Winning both local and global accolades for her narrative and commercial work, she has made over 7 webseries, multiple short films, documentaries, and digital ads. Her photography has been exhibited at the Royal Overseas League and the Commonwealth Annual Meeting, while her films have made it to international platforms like Zee5. Currently working as a producer at Myco, an international OTT platform, she produces multiple international and local shows for broad audiences. She also teaches Photography and Filmmaking at various Universities in Karachi.