Why you shoot terms and conditions

Why You Shoot Contest Terms and Conditions


Sony Middle East and Africa FZE maintains this website (“Site”) and is responsible for this “Why You Shoot” contest (“Contest”).

Sony Middle East and Africa FZE reserves the right to cancel or amend the Contest and the terms and conditions of this Contest (“Terms and Conditions”) at any time without prior notice. Any changes will be posted on the Site.

Terms & Conditions

I. Participation in Why You Shoot Contest is subject to the terms and conditions set out herein, at URL (as amended from time to time and hereinafter referred to as the “Terms and Conditions”).

II. By entering Why You Shoot Contest, each Applicant will be deemed to have accepted and be bound by the Terms and Conditions. Each Applicant warrants that:

a. He/she has the legal capacity to participate in Why You Shoot Contest in accordance with the Terms & Conditions and the information submitted is true, complete and accurate; and
b. He/she is 18+ years of age at the time of the submission.
c. He/she is a resident of country within Middle East and Africa region.
d. He/she possesses the exclusive rights to each submission hereunder (including but not limited to the script(s) and music, etc) and that no submissions shall infringe the intellectual property, privacy or other rights or interest or any third parsty or may result in any liability; and
e. Each submission will not contain anything that is libelous, defamatory, obscene, indecent, harassing or threatening or otherwise offensive or objectionable.

III. The Applicant understands and accepts that personal particulars and information stated in the online submission form and any information supplied may be used and disclosed by Sony for purposes in connection with the promotion, marketing and publicity. In addition, the Applicant consents to Sony collecting, using, disclosing, and/or processing any and all personal data submitted for various purposes, including communication with the Applicant, sending the Applicant marketing and advertising materials from Sony, and conducting market research and statistical analysis.

IV. The Applicant shall indemnify and keep Sony indemnified from and against any and all losses, damages, claims and/or costs (including costs on a full indemnity basis) suffered and/or incurred by the Applicant as a result of your breach of any of the Terms and Conditions.

V. Sony reserves the right to disqualify and/or exclude any submissions from the Contest, for any reason and for no reason, including without limitation, violation of any portion of these Terms & Conditions.

VI. Employees of Sony and its affiliates , advertising and promotion agencies of Sony together with their employees, and immediate family members and/or those living in the same household of each of the aforesaid persons are not eligible to participate in this Contest.

VII. Sony reserves the right, in its sole discretion, to terminate or suspend this Contest without any liability to the Applicants should there be unforeseeable events which in Sony’s absolute opinion may jeopardize the process of the Contest.

VIII. The Terms and Conditions of this Contest shall be governed by and construed in accordance with the laws of the UAE.

Submission Requirements

I. All submissions must be submitted via the online submission form on the Why You Shoot website at URL. Any other forms of submission will not be accepted.

II. Why You Shoot Contest starts on August 01, 2021 at 12:01 Dubai time and ends on October 31, 2021 at 11:59:59 P.M. Dubai time (Submission Period).

III. All submissions must be received no later than 23:59 Dubai Time on 31st October 2021.

IV. All submissions are required to be uploaded onto the platform and complete all required information in the submission form.

V. All non-English submissions must have English subtitles.

VI. All Video submissions are expected to be in 16:9 format, viewable in at least Full HD quality when uploaded onto the website.

VII. Video must not be longer than 2 minutes and size should not exceed 250MB.

VIII. All Video submissions must be accompanied by the campaign name “Why You Shoot”, followed by the Video title. (i.e. “Why You Shoot- Create Awareness”

IX. Any camera including mobile phone can be used to produce your video.

X. Submissions must not contain obscene or pornographic material; must not contain threatening or defamatory statements about any person, company, organisation or entity; must not invade privacy or other rights of any person, company or entity; must not in any other way violate applicable laws and regulations.

XI. Withdrawal from competition is not allowed once submitted.

XII. Each Applicant guarantees that the editing or special effects used for the film were made via legally acquired software.

Official Rules:

A. Open and offered to legal residents of the Middle East and Africa who are at 18+ year of age at the time of entry.

B. Why You Shoot Contest starts on August 01, 2021 at 12:01 Dubai time and ends on October 31, 2021 at 11:59:59 P.M. Dubai time (Submission Period).

C. All entries must be received no later than 11:59:59 PM Dubai time on October 31, 2021. Sponsor’s computer is the official clock for the contest Submission.

Publicity & Promotion

I. The Applicant hereby expressly and irrevocably consents to, and grants to Sony, its principal, third parties representatives, and/or assigns, the rights to use his/her name, particulars, submissions at the Sony’s associated programmes in any manner and in any media and formats in perpetuity throughout the world as Sony deems fit including for publicity or promotional purposes. Such publicity may include without limitation, the film(s) submitted for Why You Shoot Contest the Applicant and/or likeness, voice, photographs, and/or video footages of the Applicant, biological information provided by the Applicant and/or any statement made by he/she concerning Sony, Why You Shoot, and/or prizes.

II. Sony shall not be obliged to include any Applicant in any publicity whatsoever.

III. Shortlisted Entries shall agree to be contacted by Sony Middle East and Africa FZE or its authorized representatives to participate in public relations events tied to Why You Shoot Contest and Sony α series of cameras. This may include, but not limited to, quotes given for inclusion in press release, press conference, interviews, etc.

Judging Process & Prizes

I. Each submission is judged for their artistic excellence in craftsmanship across the various aspects of filmmaking and message.

II. The selection of the jury panel and the judging process shall be at the Sony Middle East and Africa FZE sole and absolute discretion. Each Applicant shall accept and abide by any and all decisions made by Sony Middle East and Africa FZE in relation to Why You Shoot Contest, including and not limited to, the Terms and Conditions, evaluation criteria and the awarding of prizes. No enquires, appeals, verbal or written, shall be entertained.

III. Any decision made by Sony Middle East and Africa FZE in relation to the conduct of Why You Shoot Contest is final, binding, conclusive and shall not be challenged on any grounds, including without limitation, grounds that Sony failed to act reasonably or fairly.

IV. All winners will be announced after 31st October 2021. Sony Middle East and Africa FZE reserves the right to extend or modify the winner notification and date of announcement or format where necessary. Shortlisted Entrees will be contacted beforehand via contact details submitted to Sony Middle East and Africa FZE. If the Shortlisted Entry does not reply within 7 working days, or if the data reveals that the video does not comply with these terms and conditions, the Shortlisted Entry will not be eligible to receive the prize and an alternative winner will be selected.

V. The winner(s) shall not transfer or exchange any prize(s) won, and Sony Middle East and Africa FZE reserves the right to replace any prizes with items of similar value without prior notice. The winner(s) acknowledges and agrees that he/she may be disqualified from receiving any prize(s) if he/she is not able or willing to abide by Terms & Conditions which may be imposed by Sony, and in such event, Sony reserves the right to award the prizes to other winner(s).

VI. The winner(s)’ refusal to accept any prize(s) (be it cash or non-cash) shall release Sony from all obligations in connection with the prize(s). In addition, the winner shall fulfil all obligations (if any) specified by Sony.

VII. Sony Middle East and Africa FZE reserves the right to disqualify any Applicant if it has reasonable grounds to believe that the Applicant has breached these Terms and Conditions, or on any grounds as Sony Middle East and Africa FZE may in its sole discretion decide.

VIII. Applicants who submit more than one entry, or enter more than once locale’s contest, are only eligible to win once.

IX. Acceptance of any prize shall constitute a release and discharge of Sony Middle East and Africa FZE by each Winner from any and all liability, claims, demands, causes of action, and/or damages which the winner may have, whether known or unknown at the present time, of any nature whatsoever, arising out of or relating to: (i) the Contest, (ii) personal injury and/or property damage, theft or loss suffered by the Winner as a result of the use and/or enjoyment of the prize, and/or (iii) any tax liabilities in relation to the Contest, prize and/or use or enjoyment of the same.

X. Subject to the terms and conditions herein, the Winners of the Contest shall receive the corresponding below listed prize(s):

a. First Prize – FE 50mm F1.2GM
b. Second Prize – FE 35mm F1.4GM
c. Third Prize – FE 14mm F1.4 GM

XIII. Prizes will either be shipped to our business partners in the respective country, where applicable, prizes not collected within 4 weeks from the date of notification for collection shall be disposed of at Sony Middle East and Africa FZE sole discretion. Sony Middle East and Africa FZE decision regarding the award of all prizes, and/or in every situation including any not covered in these Terms and Conditions, shall be final and binding on all participants in the Contest, and no queries, themes or appeals may be made or entertained regarding Sony Middle East and Africa FZE decision on the same. The receipt by any Winner of any prize under this Contest is conditional upon compliance with any and all applicable laws, rules and regulations.


I. Sony Middle East and Africa FZE cannot accept any responsibility for any damage, loss, injury or disappointment suffered by any entrant entering the Contest or as a result of entering the Contest or accepting any prize. Sony Middle East and Africa FZE is not responsible for any safe custody, return, non-delivery or missing of entries, late, misdirected, problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet, telephone lines or at any app, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer or mobile telephone related to or resulting from participation or downloading any materials in the Contest.

II. By entering the Contest or accepting the prizes, you agree that no claim relating to such losses or injuries (including special, indirect and consequential losses) shall be asserted against Sony, its parent companies, affiliates, directors, officers, employees or agents from any and all losses, damages, rights, claims and actions of any kind resulting from the Contest and acceptance of any prize, including without limitation, personal injuries, death and property damage.

III. By submitting the Contest entries, you agree and warrant that you shall not submit any content (a) that is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence; (b) that violates any law, statute ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising); that is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation; (c) on behalf of any merchant or manufacturer, or for which you were compensated or granted any consideration by any third party; (d) that includes any information that references other apps, addresses, email addresses, contact information or phone numbers; (e) or that contains any computer viruses, worms or other potentially damaging computer programs or files.

Use of Personal Information

I. Information – All information, including personal information (“Information”) submitted or known to Sony Middle East and Africa FZE and/or its affiliates in connection with this Contest will only be used for the purposes set out in and treated in accordance with these Terms and Conditions and those stipulated in the Privacy Policy of Sony Middle East and Africa FZE at Insert link to directing to our Alpha Universe Privacy Policy (“Privacy Policy”).

II. Use of Information – In addition to those stipulated in the Privacy Policy, by entering the Contest, you agree:
a. to the use of the Information, without compensation, for Sony Middle East and Africa FZE promotional and marketing purposes; and
b. to the use of the Information, without compensation, for the purpose of administration in relation to the Contest.

III. Each Applicant to this Contest acknowledges that in respect of any Information from her/him pursuant to this Site:
a. She/he is authorized to disclose such Information; and
b. Such disclosure complies with any privacy legislation from any region, within the geographical scope of the Contest, and we have the right to use such Information as contemplated by this Site (including, without limitation, the disclosure of such Information to Sony’s external agencies or third parties).

IV. Updating or Removing Information – You may notify us of any updates, amendments and corrections to previously collected Information by using the Feedback Form on the Site. Further, upon your request, we will use commercially reasonable efforts to delete your Information from our database. However, it may be impossible to delete your entry without some residual information because of backups and records of deletions.


I. Please be advised that all materials posted on the Site are subject to public downloading by third party viewers. Sony Middle East and Africa FZE has taken precautionary steps to deter users from downloading. However, should downloading persist, Sony shall not be held accountable or liable for any damages caused.