Sony Alpha ILCE-7S III – Imagination in Motion

Sony ILCE-7SM3

Sony ILCE-7SM3

Highly Anticipated Sony Alpha 7S III
The Camera that Exceeds your Expectation

“Wow, shooting with the Alpha 7SIII before launch is a dream come true. Finally a body that does it all! I am beyond excited”

– Jacques Crafford, South Africa, Sony Alpha Ambassador & Filmmaker

When I got the call from Sony to shoot with the new A7s III pre-launch, I first did 10 back flips and then ran around the house twice – I was ecstatic.

The brief was simple, create something epic that will illustrate the powerful features of the camera and being able to choose the location, I opted for the place I love the most, the mountains!

The concept I focused on was based on the backdrop of months in lock down, stuck at home and then the feeling of finally being able to get out, exercise and explore the great outdoors. When our President announced that restrictions on exercise be lifted, I felt like a naughty pet whose owners had left the gate open – I just wanted to run and explore – and this feeling of relief and pure elation is what I wanted to convey.

The video is titled “No Limits” for two reasons: Number 1 because in the midst of a pandemic “no limits” is the one thing everyone is desperate for – to feel like anything is possible and not be restricted in any way, and the second reason is because it felt like this camera has no limits! From recording time to pushing the grade in post, I’m absolutely blown away by what they’ve accomplished here.

I shot most of the film handheld and I didn’t use any artificial light because I wanted to illustrate what’s possible with the bare minimum. The only additional gear I used was a Gimbal and a 5-in-1 reflector. I’m in awe of the new colour & the dynamic range of this camera. Add the high frame rates and insane low light and I think this is the camera everyone has been waiting for!

“Wow, shooting with the Alpha 7SIII before launch is a dream come true. Finally a body that does it all! I am beyond excited”

– Jacques Crafford, South Africa, Sony Alpha Ambassador & Filmmaker

When I got the call from Sony to shoot with the new A7s III pre-launch, I first did 10 back flips and then ran around the house twice – I was ecstatic.

The brief was simple, create something epic that will illustrate the powerful features of the camera and being able to choose the location, I opted for the place I love the most, the mountains!

The concept I focused on was based on the backdrop of months in lock down, stuck at home and then the feeling of finally being able to get out, exercise and explore the great outdoors. When our President announced that restrictions on exercise be lifted, I felt like a naughty pet whose owners had left the gate open – I just wanted to run and explore – and this feeling of relief and pure elation is what I wanted to convey.

The video is titled “No Limits” for two reasons: Number 1 because in the midst of a pandemic “no limits” is the one thing everyone is desperate for – to feel like anything is possible and not be restricted in any way, and the second reason is because it felt like this camera has no limits! From recording time to pushing the grade in post, I’m absolutely blown away by what they’ve accomplished here.

I shot most of the film handheld and I didn’t use any artificial light because I wanted to illustrate what’s possible with the bare minimum. The only additional gear I used was a Gimbal and a 5-in-1 reflector. I’m in awe of the new colour & the dynamic range of this camera. Add the high frame rates and insane low light and I think this is the camera everyone has been waiting for!

“The New Alpha 7SIII takes your creative expression to a level beyond your imagination”

-Ian Nieuwenhuizen, South Africa Sony Alpha Ambassador, Wedding Videographer, Filmmaker, Founder of WMC

Ever since we purchased our first Sony body in 2016 (A7SII) we were sold. It totally changed the way we shoot.

I was in the front lines of fans eagerly awaiting the release of the A7SIII when we got the news that we would be of the first to get our hands on one and get a chance to shoot with it!

We have never backed out of a challenge, so the 6 day time frame was not going to put us off. We decided on a concept, phoned around for a couple to use as models and drove our core team down to Cape Town – hoping for great weather and feeling super excited and privileged to be able to go on such an adventure,albeit two days of work and 3 days of travel, we were like animals released from their cages into the wild.

We were briefed about the specs beforehand, but I think nothing beats experiencing it all for yourself. The Eye – AF was one of the first things to really impress me, as was the Active Steady. In our context as wedding and commercial cinematographers who mostly follow a run and gun approach, it means we can really put away our gimbles for good.

Thirdly I was infinitely impressed with the colour science. The s-log3 image with a basic grade looked amazing with very little effort. Skin tones were next level!

I think the Sony A7SIII is a game changer. In two days it changed the game for me personally. The creative expression that this camera will make possible, is definitely next level.

“The New Alpha 7SIII takes your creative expression to a level beyond your imagination”

-Ian Nieuwenhuizen, South Africa Sony Alpha Ambassador, Wedding Videographer, Filmmaker, Founder of WMC

Ever since we purchased our first Sony body in 2016 (A7SII) we were sold. It totally changed the way we shoot.

I was in the front lines of fans eagerly awaiting the release of the A7SIII when we got the news that we would be of the first to get our hands on one and get a chance to shoot with it!

We have never backed out of a challenge, so the 6 day time frame was not going to put us off. We decided on a concept, phoned around for a couple to use as models and drove our core team down to Cape Town – hoping for great weather and feeling super excited and privileged to be able to go on such an adventure,albeit two days of work and 3 days of travel, we were like animals released from their cages into the wild.

We were briefed about the specs beforehand, but I think nothing beats experiencing it all for yourself. The Eye – AF was one of the first things to really impress me, as was the Active Steady. In our context as wedding and commercial cinematographers who mostly follow a run and gun approach, it means we can really put away our gimbles for good.

Thirdly I was infinitely impressed with the colour science. The s-log3 image with a basic grade looked amazing with very little effort. Skin tones were next level!

I think the Sony A7SIII is a game changer. In two days it changed the game for me personally. The creative expression that this camera will make possible, is definitely next level.

Discover Alpha 7S III from features to application

Sony Alpha 7S III Concept Video

Sony Alpha 7S III Concept Video

Sony Alpha 7S III Features explained

Sony Alpha 7S III Features explained

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