Kashif Rashid
Pakistan
Kashif comes from a world as far away from professional photography as humanly possible. Having done his MBA in Finance from one of the top business schools in the country, he started working in a reputable MNC. “I would say that my time working on a desk job was a significant chapter in my life because it told me what i don’t want to do in life”. Kashif has always been passionate about photography and is a self-taught photographer. He got his first photography project doing fashion photography for a local designer back in 2007 and has never looked back.
Kashif, in the years as a professional photographer has extensive experience in working with many upcoming and settled designers, well known Pakistani and Indian celebrities, Textile brands and commercial clients and his work has been printed in most Pakistani publications including Hello Pakistan, Grazia and OK Pakistan. Kashif’s commercial portfolio boasts well known corporate names such a Reckitt, Nestle, Barclays, Dalda Foods, Zong, Warid, Telenor, Candyland amongst others. Kashif has also successfully launched his bridal brand of photography by the name of K. Bridals. The brand has more than a million followers on Facebook and more than a 100k followers on Instagram. Kashif company also regularly works with fashion textile companies such as Al-Karam Textiles and Orient Textiles.
Kashif has a passion for teaching and conducts his Portrait MasterClass once a year. He has also conducted workshops for Canon and Panasonic plus has also spoken at Indus Valley School of Art and Architecture and Iqra University. He also has a YouTube channel which focuses on teaching principles of photography as well as has behind the scenes videos of his shoots.
Kashif’s creative imagery, obsessive attention to detail and expertise with the camera has helped produce inspired images which are truly worth a thousand words. He loves to experiment and always coming up with innovative moods and lighting to show the best side of his subject in his images.
Gallery
Trenchcoat Girl
Getting my subject to make shapes with her body always makes images more interesting. It creates a pattern for the eye to follow. Leading lines with body shapes to eventually direct the viewers eye to the face/eyes of the subject is the main purpose of every image of mine.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO320 | f/1.6 | 1/250
Thoughtful Eyes
While shooting this commercial shoot, I saw these really awesome colours that were being made by truck art painted on trucks in the background. I got my subject to look at me and those eyes spoke. All the colour went into the background depth and added so much to this shot.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO125 | f/1.4 | 1/2500
Waiting For You In The Rain
Clouds come floating into my life, no longer to carry rain or usher storm, but to add color to my sunset sky.”
― Rabindranath Tagore, Stray Birds
Every time I look at this image, that quote comes to mind. Some Images just talk to you like no other.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO160 | f/1.4 | 1/2500
Wistful Longing
Complimentary colours really work for me and the yellow/blue combo worked will in this image. I loved the pop of bokeh I got from my Sony lens in the background which enhanced the image even further
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO1600 | f/1.4 | 1/100
Secret Garden
On my last visit to London, I found one of the most beautiful parks, I have ever seen in Hamstead heath. The place was even named the secret garden. I made my subject play with her hair and we had an interesting conversation going and I got the expression I was looking for. With eye AF, I am always sure that I will lock the focus every time enabling me to focus more on the framing and expression.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO160 | f/1.4 | 1/1600
Shadow
During my trip to Turkey, I wanted to play with shadows and highlights. While walking around the streets near Istaqlal, I found this perfect wall where shadows of a tree was casted. I toned this image and experimented a lot with colour.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO50 | f/1.4 | 1/320
Reflective Beauty
This image is part of the series of shooting with Kelly which was aprt of my London experience. I really liked her expressions and eye contact. I loved how her hair flowed in this image. I used a silver reflector to push light back into her face and fill the shadows.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO100 | f/1.4 | 1/800
Red Velvet
This is an image from my MasterClass session conducted in Karachi. One ring light on camera left slight higher than models height. Silver Reflector on the other side
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO1000 | f/1.4 | 1/50
Golden Hour
Golden Hour – Enough said. If given a choice, I would only shoot during golden hour. The warm hues that I get during that time are always so rich. This shot was done on the street outside my studio using my lens to create this awesome bokehs with the lights. This clean natural orange rim light around her hair can never be created in the studio.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO50 | f/1.4 | 1/400
Emotional
I am a huge fan of lightplay and playing with colours in my portraits. Since we already had a blueish cast because of this blue light in the area, I just had to light the face with a warm light, playing with the white balance to get the shadows to go even bluer and enhanced the colours eventually to make magic.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO1000 | f/1.4 | 1/250
Glamour
I always like experimenting with lights and make up looks to create a mood that is different from what I have done before. This shoot was an experiment to where we used a very loud makeup look plus curled her hair to make a look we have never seen before on her
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO320 | f/1.6 | 1/400
Coffee With Ahsan
Naturally Lit, the deep pensive in-though expression always work for me. For lighting, I used a silver reflector to bounce back light and fill the shadows and the separation of the foreground and background plus the neutral tones gave this image an earthy feel.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO160 | f/2 | 1/125
Baby Breath
The golden hour has always fascinated me. I had this shot in my mind since a while. I love that depth created by my Sony 50mm f/1.4 . It always creates this mood in my images making it dreamier which is the look I’m after.
Sony A7III with Sony FE 50mm 1.4 ZA
| ISO1250 | f/1.4 | 1/2500
