Alpha 7S III and A7C Launch Event in South Africa

Alpha 7S III and A7C Launch Event in South Africa

Join us for the virtual launch of the newly announced A7C compact full-frame mirrorless camera and highly anticipated Alpha 7S III, the full frame mirrorless camera.

Online Event Details

Sony Middle East and Africa launches newly announced A7C compact full-frame mirrorless camera and highly anticipated Alpha 7S III, the full frame mirrorless camera.

Sony Alpha Ambassadors Anthony Bila, Cedric Nzaka, Luke Bell and Hloni Coleman of XCIV, Ian Nieuwenhuizen, Jacques Crafford and Ofentse Mwase will join us to share their experience and answer your questions live after the demonstration.

Register to join the launch event.

Add to your calendar today.

Note:
– if you face any issue during the registration, drop us an email at support@alphauniverse-mea.com
– You can type your questions in the comment section

Speakers at the Event
Rhulani Anthony

Anthony Bila

Sony Alpha Ambassador, Films & Fotos, Founder of @studiobila, Writer & Director of @theisolationistfilm

Anthony Bila, otherwise known as ‘The Expressionist’ was born in the township of Tembisa, South Africa. He has worked as a creative director and interdisciplinary visual artist for more than a decade both in the advertising industry and for his own creative company, Studio Bila. The camera has been a tool for self-expression and giving a voice to diverse and representative voices from all over his country of birth South Africa to be heard resonating all around the world.

His fine art and fashion work as both photographer and director has been exhibited in Japan, China, Taiwan Germany, Netherlands, United Kingdom, Ireland and South Africa respectively. In the realm of fashion editorials, his work has also been published in the Vogue, Wall Street Journal, GQ, Elle Magazine, Faculty Press, New York Times’ T Magazine and Glamour.

Anthony was also part of Lagos Portfolio Review and the UK’s largest photography festival and portfolio review, Format Festival’s showcasing his work and creating new work as part of their residency. He is also a winner of the Tokyo International Photography award for 2019 where his work saw part of a travelling exhibition in New York, Taipei, Dublin and Tokyo.

Cedric Nzaka

Cedric Nzaka

Chief Content Officer, Story Teller, Director, Co-founder, @concept254

Cedric Nzaka is a Kenyan born & bred South African based Director of Photog-raphy. He aims to document something new. To Draw inspiration from the worlds complexities, To Showcase magic, To Be intentional with his art. He sets out to heighten his subjects natural state – not camouflage it. Everyday People, In their every day places, Everyday stories being told.

This is what his art helps him do – Rewrite the world, In true faces and their fashion He has an admiration for the culture of fashion, Vessels that express their souls through fabric Defying societal norms. Souls desperately wanting to be seen and he soughts out to see them. Everyday people are in fact Works of art, Portraits to the soul written in flesh and played out only once ; The works of an ice sculptor he says. In the many faces he see’s there’s beauty, No end to the inspiration. The gift is being able to create everyday & that is his story he says.

He has a vast of client and work published in Vogue, Forbes, Netflix, Adidas, CNN , Moët & Chandon, Heineken, Amstel, Macallan, Computicket, Multichoice Africa, Volvo, Toyota, Renault, Capitec, Woolworths, Spree, Old Khaki, Identity, Ciroc, Rémy Martin, Johnnie Walker, Tanqueray, J&B Whiskey, Captain Morgan, Mr Price, Edgars, Sanral , Krone, Fiat, Afro Punk, Sleek Magazine, Sunday Times, Department Of Education South Africa, Fila, Nike, Revlon, Country Road, Lip Sync Battle Africa, Trace, Global Citizen.

Hloni Coleman and Luke Bell

Hloni Coleman and Luke Bell

Sony Alpha Ambassador, Photo, Film and Drone Content Specialist; Founder of XCIV

Home to Hloni Coleman and Luke Bell, XCIV has created captivating content around the globe, helping clients and their brands share with the world the spaces and experiences they have to offer.

Over the last few years, they have focused on bringing this ethos home, helping some of South Africa’s biggest brands fill every pixel with the beauty and potential that is the place they call home.

XCIV, meaning 1994, is a creative pursuit that seeks to exemplify all that South Africa has to offer. Named after the year of the nations independence, XCIV puts representative stories and faces at the fore of all that it creates sharing with the world not just the stupendous landscapes of its home but also the people that inhabit it.

Creating for nascent non-profits and colossal corporate alike, Luke and Hloni know how to make big content in small teams. This after coming up in the age of mirrorless cameras and mobile work flows they pride them selves on being able to create fast, light and consumable content anywhere they are asked to shoot.

After about 5 years in the wedding industry he started a second wedding film brand and soon after that he ventured into corporate and commercial films as well, making his mark internationally for a well-known US brand among others.


Luke Bell


Hloni Coleman

Ian Nieuwenhuizen

Ian Nieuwenhuizen

Sony Alpha Photographer, Wedding Videographer, Filmmaker, Founder of WM Films, South Africa

Ian is the founder of WM Films, an award-winning wedding videography company based in South Africa. He and his wife founded WM Films as a side-line interest in 2010, but it soon grew to a business that they have been running full time since 2013. His formal musical background has also given him an edge with video as music is often overlooked as a powerful component when it comes to storytelling.

After about 5 years in the wedding industry he started a second wedding film brand and soon after that he ventured into corporate and commercial films as well, making his mark internationally for a well-known US brand amongst others.

Jacques Crafford

Jacques Crafford

Sony Alpha Photographer,  Filmmaker, South Africa

Jacques Crafford established himself as one of South Africaʼs top wedding videographers, winning various awards for outstanding cinematography. The weddings allowed him to travel and it wasnʼt long before he was overtaken by Wanderlust. His goal was clear, to see the world and earn an income at the same time.

2 years later this dream became a reality and today heʼs living out his passion specialising in travel, tourism & adventure films. Jacques is also an educator and has hosted a variety of workshops, both locally and abroad. To find out more about what he does, check out his Instagram for regular updates

Ofentse Mwase

Ofentse Mwase

Sony Alpha Ambassador, Filmmaker

Ofentse Mwase is a filmmaker who grew up in the great city of Rustenburg in the North West Province, and now resides in Johannesburg, South Africa. Ofentse’s infatuation with film and cameras started in 2005 and led to his enrolment at AFDA (The South African School of Motion Picture Medium and Live Performance) to study film and cinematography. Ofentse graduated with an Honours Degree in Cinematography in 2011.

Ofentse was voted AFDA Best Cinematographer of 2010 for this work on the Short film IGOLIDE, shot on 16mm Kodak film. Further accolades include a nomination for AFDA Best Cinematography for his work on the short film “The Hajji” shot in in 2011. Thato, a Sterkinekor commercial shot in 2011 on 35mm Kodak Film by Ofentse was also nominated for the prestigious Loerie Award and went on to win a Silver Loerie in the Student Commercials category. Greatest Achievement thus far as a Music Video director was winning Music Video of the Year in the 2017 South African Music Awards (SAMA) for his video for Miss Pru titled Ameni. With over 10 years experience in Film, Commercials and Music Videos, Ofentse is set to be one to look out for in the South African film industry as he continues to be involved in great projects for TV and Commercials.

Upcoming Events

May 25, Tuesday - Jun 16, Wednesday
Behind the Scenes with the Sony FX3

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May 25, Tuesday - Jun 16, Wednesday

10:00 - 23:59 hrs

Behind the Scenes with the Sony FX3 by Jacques Crafford

Pretoria,  South Africa

Pre Recorded Practical - A Practical Low Light Session

Jun 06, Sunday - Jun 20, Sunday
A Practical Low Light Session

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Jun 06, Sunday - Jun 20, Sunday

10:00 - 23:59 hrs

A Practical Low Light Session by Akintayotimi

Lagos,  Nigeria

Advantages of using the A7C in Studio

Jun 21, Monday
Advantages of Using the A7C in Studio

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Jun 21, Monday

11:00 - 13:30 hrs

Advantages of Using the A7C in Studio by Kashif Rashid

Karachi,  Pakistan

Advantages of using the A7C in Studio

Jun 21, Monday
Advantages of Using the A7C in Studio

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Jun 21, Monday

13:30 - 16:00 hrs

Advantages of Using the A7C in Studio by Kashif Rashid

Karachi,  Pakistan

Theory- Shooting w/o Speedlights, A7SIII

Jun 05, Saturday - Jun 19, Saturday
Theory- Shooting w/o Speedlights, A7SIII

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Jun 05, Saturday - Jun 19, Saturday

10:00 - 23:59 hrs

Theory- Shooting w/o Speedlights, A7SIII by Akintayotimi

Lagos,  Nigeria

A7siii Lowlight Photography - Part 1,2,3

Jun 11, Friday - Jun 25, Friday
A7SM3 Lowlight Photography – Part 2

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Jun 11, Friday - Jun 25, Friday

10:00 - 23:59 hrs

A7SM3 Lowlight Photography – Part 2 by Waleed Alfudhaili

Riyadh,  Saudi Arabia

A7siii Lowlight Photography - Part 1,2,3

Jun 20, Sunday - Jul 04, Sunday
A7SM3 Lowlight Photography – Part 3

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Jun 20, Sunday - Jul 04, Sunday

10:00 - 23:59 hrs

A7SM3 Lowlight Photography – Part 3 by Waleed Alfudhaili

Riyadh,  Saudi Arabia

What place does 8k have in our workflow?

Jun 07, Monday - Jun 21, Monday
What Place Does 8K Have in Our Workflow?

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Jun 07, Monday - Jun 21, Monday

10:00 - 23:59 hrs

What Place Does 8K Have in Our Workflow? by Ian Nieuwenhuizen

Pretoria,  South Africa

Using A7riv_With_GM_Lenses_for_Photography_in_LOW_Light_PAKISTAN_TALHA GHOURI_28th_June_2021 1800 x 700

Jun 28, Monday
Using Sony A7R IV with G-Master Lenses in Low Light Conditions

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Jun 28, Monday

18:00 - 20:30 hrs

Using Sony A7R IV with G-Master Lenses in Low Light Conditions by Talha Ghouri

Alpha Shop, Opposite GPO, Main Regal Square, Saddar, Karachi,  Pakistan

My Experience with SONY Cameras

Jun 19, Saturday - Jul 03, Saturday
My Experience with Sony Cameras

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Jun 19, Saturday - Jul 03, Saturday

10:00 - 23:59 hrs

My Experience with Sony Cameras by Idongesit Usanga

Lagos,  Nigeria

Portrait Photography using A7RM4 Experience

Jun 18, Friday - Jul 02, Friday
Portrait Photography Using A7RM4 Experience

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Jun 18, Friday - Jul 02, Friday

10:00 - 23:59 hrs

Portrait Photography Using A7RM4 Experience by Henry Oji

Abuja,  Nigeria

Pre-Wedding Shoot with Sony camera

Jun 21, Monday
Pre-Wedding Shoot with Sony camera

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Jun 21, Monday

10:00 - 13:00 hrs

Pre-Wedding Shoot with Sony camera by Jokotade Shonowo

Lagos,  Nigeria

Basics of Photography Event - Part -1

Jun 17, Thursday
Basics of Photography Event – Part -1

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Jun 17, Thursday

17:00 - 18:00 hrs

Basics of Photography Event – Part -1 by Waleed Alfudhaili

Modern Electronics - Sony - Al Worod Showroom , Riyadh,  Saudi Arabia

Art of Lighting

Jun 16, Wednesday
The Art of Lighting

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Jun 16, Wednesday

10:00 - 23:59 hrs

The Art of Lighting by Lanre Esho

Lagos,  Nigeria

Basics of Photography Event - Part -1

Jun 19, Saturday
Basics of Photography (Practical Shooting with Model and Using Demo gears) – Session 1

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Jun 19, Saturday

17:00 - 18:00 hrs

Basics of Photography (Practical Shooting with Model and Using Demo gears) – Session 1 by Waleed Alfudhaili

Modern Electronics - Sony - Al Worod Showroom , Riyadh,  Saudi Arabia

Basics of Photography Event - Part -1

Jun 19, Saturday
Basics of Photography (Practical Shooting with Model and sing Demo gears) – Session 2

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Jun 19, Saturday

19:00 - 20:00 hrs

Basics of Photography (Practical Shooting with Model and sing Demo gears) – Session 2 by Waleed Alfudhaili

Modern Electronics - Sony - Al Worod Showroom , Riyadh,  Saudi Arabia

What is Cinematography?

Jun 22, Tuesday - Jul 06, Tuesday
What is Cinematography?

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Jun 22, Tuesday - Jul 06, Tuesday

10:00 - 23:59 hrs

What is Cinematography? by Mohammad Almorohen

Saudi Arabia,  Saudi Arabia

Visual Story Telling Basics using the SonyA7SM3

Jun 20, Sunday - Jul 04, Sunday
Visual Story Telling Basics Using the Sony A7SM3

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Jun 20, Sunday - Jul 04, Sunday

10:00 - 23:59 hrs

Visual Story Telling Basics Using the Sony A7SM3 by Nate Genius

Lagos,  Nigeria

Basics of Photography Event - Part -1

Jun 17, Thursday
Basics of Photography Event – Part – 2

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Jun 17, Thursday

19:00 - 20:00 hrs

Basics of Photography Event – Part – 2 by Waleed Alfudhaili

Modern Electronics - Sony - Al Worod Showroom , Riyadh,  Saudi Arabia

Lighting Effects In Portrait

Jun 18, Friday
Lighting Effects in Portrait Photography

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Jun 18, Friday

20:30 - 22:00 hrs

Lighting Effects in Portrait Photography by Mohammed Ali Alsaqqaf

Modern Electronics - Sony - Al Worod Showroom , Riyadh,  Saudi Arabia

Alpha Coffee Meetup Event

Jun 28, Monday
Alpha Meetup

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Jun 28, Monday

18:00 - 19:30 hrs

Alpha Meetup by Waleed Alfudhaili

Inter Continental Riyadh, Riyadh,  Saudi Arabia

Other Past Events

Using Sony A7RM4 with GM Lenses for Professional Commercial Photography

Jun 14, Monday

LEARN MORE
A7siii Lowlight Photography - Part 1,2,3

A7SM3 Lowlight Photography – Part 1

May 31, Monday

LEARN MORE
Hands On Review The New Trio G lensess

Hands On Review – The New Trio G Lenses

May 31, Monday

LEARN MORE
Vlogging with ZV1

Vlogging with ZV1

May 29, Saturday

LEARN MORE
A7III Wise Choice for Entry Level Lifestyle Photo & Video

A7M3 – Wise Choice for Entry Level Lifestyle Photo & Video

May 27, Thursday

LEARN MORE
unboxing and review of ZV1

Unboxing and Review of ZV1

May 26, Wednesday

LEARN MORE
Capabilities of A7C Video in Studio (in Urdu)

Capabilities of A7C Video in Studio

May 25, Tuesday

LEARN MORE
Fundamentals of editing cinematic films

Fundamentals of Editing Cinematic Films

May 24, Monday

LEARN MORE
What's my Rig?

What’s my Rig?

May 24, Monday

LEARN MORE
A7C VS A7M3 for Video

A7C vs A7M3 for Video

May 13, Thursday

LEARN MORE
Theory - The ASM3 made me more Money as a Hybrid Shooter

Practical – Shooting a Session in both Photo & Video With A7SM3

May 20, Thursday

LEARN MORE
Step by step time-lapse photography

Step by Step Time-Lapse Photography

May 20, Thursday

LEARN MORE
Theory - The ASM3 made me more Money as a Hybrid Shooter

Theory – The ASM3 made me more Money as a Hybrid Shooter

May 19, Wednesday

LEARN MORE
Cinematography & Editing Basics

Cinematography & Editing Basics

Jun 01, Tuesday

LEARN MORE
Cinematography & Editing Basics

Cinematography & Editing Basics

May 31, Monday

LEARN MORE
Theory - Is the ASM3 still a capable WEDDING & EVENTS Camera with 12mp

Practical – The A7SM3 12MP vs 24MP

May 16, Sunday

LEARN MORE
Cinematography & Editing Basics

Cinematography & Editing Basics

May 30, Sunday

LEARN MORE
Theory - Is the ASM3 still a capable WEDDING & EVENTS Camera with 12mp

Theory – Is the A7SM3 still a Capable Wedding & Events Camera With 12MP

May 15, Saturday

LEARN MORE
Getting impressive shoots With only idea

Getting Impressive Shots

May 28, Friday

LEARN MORE
Using A7iii for Hybrid Professional Shooter

Using A7M3 for Hybrid Professional Shooter

May 17, Monday

LEARN MORE
Shooting Commercial Ads in 60 mins Challenge

Shooting Commercial Ads in 60 mins Challenge

May 18, Tuesday

LEARN MORE
Capabilities of A7C in Studio (in Urdu)

Capabilities of A7C in Studio

Apr 30, Friday

LEARN MORE
How A7iii is a wise choice for Entry Level LifeStyle Photographers and Videographers

How A7M3 is a Wise Choice for Entry Level LifeStyle Photographers and Videographers

Apr 29, Thursday

LEARN MORE
Beginner Film Making Series

Beginner Film Making Series

Apr 29, Thursday

LEARN MORE
Theory. -How to grow your business with good customer service

How to Grow Your Business with Good Customer Service

Apr 27, Tuesday

LEARN MORE
Shooting Hollywood Portraits

Shooting Hollywood Portraits

Apr 26, Monday

LEARN MORE
Travel Photography with the A7C

Travel Photography with the A7C

Apr 26, Monday

LEARN MORE
Sony alpha camera challenge

Sony Alpha Camera Challenge

Apr 25, Sunday

LEARN MORE
Top 10 settings for wildlife photography – Sony A7R4

Top 10 Settings for Wildlife Photography – Sony A7R4

Apr 24, Saturday

LEARN MORE
Practical - maternity shoot with the a7SIII

Maternity Shoot With The A7SIII

Apr 23, Friday

LEARN MORE
How to Shoot & Edit S-log 3 Using FX3

How to Shoot & Edit S-log 3 Using FX3

Apr 23, Friday

LEARN MORE
Macro Photography

Macro Photography

Apr 22, Thursday

LEARN MORE

Elopement Shoot on the A7SIII

Apr 21, Wednesday

LEARN MORE
Photography Shootout with A7C & A7III

Photography Shootout with A7C & A7III

Apr 20, Tuesday

LEARN MORE
Drifting with FX6

Drifting with FX6 – Arabic

Apr 07, Wednesday

LEARN MORE
Drifting with FX6

Drifting with FX6

Apr 06, Tuesday

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a7c An Powerful & Compact Hyper Camera

Apr 10, Saturday

LEARN MORE
Sony A7 III vs A7C

Sony A7III vs A7C

Mar 31, Wednesday

LEARN MORE
ZV-1 The Best Vloging Camera

ZV-1 The Best Vlogging Camera

Mar 31, Wednesday

LEARN MORE
Recorded Webinar - Mastering Hand Held Filming

Mastering Hand Held Filming

Mar 30, Tuesday

LEARN MORE
A step into FX6 cinematic look

A Step Into FX6 Cinematic Look

Mar 29, Monday

LEARN MORE
Advanced Filmmaking Series

Advanced Filmmaking Series

Mar 29, Monday

LEARN MORE
Practical - maternity shoot with the a7SIII

Maternity Shoot With The A7SIII

Mar 29, Monday

LEARN MORE
Street photography with A7C

Street Photography with A7C

Mar 28, Sunday

LEARN MORE
Theory. -How to grow your business with good customer service

How to Grow Your Business with Good Customer Service

Mar 28, Sunday

LEARN MORE
My Experience with The FX3

My Experience with The FX3

Mar 26, Friday

LEARN MORE
Landscape Photography Series

Landscape Photography Series

Mar 26, Friday

LEARN MORE
Car Photography Series

Car Photography Series

Mar 25, Thursday

LEARN MORE
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