Animal Eye AF Contest

Animal Eye AF Contest

Animal Eye AF Contest

Sony α Series Instagram Animal Portrait Photo Contest


Sony Middle East and Africa FZE is holding an Instagram animal portrait photo contest for the users of Sony α series cameras.

Take part in this contest by sharing your Portrait photos through Instagram. The contest entry will be valid from photos posted on Instagram from 15th May to 17th July 2019.

Entries will be judged on the basis of the level of creativity, originality and visual/emotional impact of the image and the winning entries will be announced on Sony group websites and social media channels.

Winning photos will also be entered for a global contest and global winners will be selected among entries from all over the world.

Submit your photos and stand a chance to win fantastic prizes!

Contest Entry



Animal Portrait Photography – Capture Your Pet’s Eye


Discover Sony’s Real-time Eye AF for Animals *


Sony is expanding the eye tracking to animals! A feature that could be invaluable for wildlife photographers and for all to enjoy taking great animal portraits.

The advanced AI-based subject recognition technology used in Sony’s Real-time Eye AF feature has been augmented with a new algorithm that supports animals in addition to humans.

By automatically focusing on your pet’s eyes rather than the surrounding environment, Real-time Eye AF for Animals makes it easy to take great animal portraits, with just a half-press of the shutter button.

To learn more about Real-time Eye AF for Animals click here.

*1 Camera software Ver. 3.0 or later for α7R III / α7 III, Ver. 6.0 or later for α9, and Ver. 2.0 or later for α6400 is required. See details on the Sony support page.
*2 Accurate focus may not be achieved with certain subjects in certain situations.

Entry Hashtags


Post your photos on Instagram with the following hashtags to take part in the contest;

1. #SonyAlphaAnimalPortrait
2. #SonyAlphaMEA
3. #model name (e.g. #a7RM3, #a6400, #a9)

(i.e. #SonyAlphaAnimalPortrait #SonyAlphaMEA #a6400)

and tag “@sonymea” Instagram account.

Entry Info


Contest Period


15th May to 17th July 2019


Contest Procedures


Step 1 – Participation in the Contest

You must read all terms & conditions before entering the contest – by entering the contest you will be deemed to have agreed to the terms & conditions. Follow the steps under Contest Entry to take part before 17th July, 2019.

Step 2 – Contact of Shortlisted Participants

Shortlisted participants will be contacted via Instagram Direct from “@sonymea” Instagram account by early-August 2019 and will be required to send in their photos with EXIF data intact within the designated period.
*If no response is received within 3 working days of being contacted, the participant is deemed to have withdrawn from the contest.
**Please be informed that only shortlisted participants will be contacted.

Step 3 – Announcements of Middle East and Africa Winners

Winners in Middle East and Africa will be contacted by end of August 2019 through “@sonymea” Instagram account. Winning photos may also be shared via “@Sony.Alpha_photocontest” Instagram account and other Sony Group Social Media accounts.

Step 4 – Announcement of Global Winners

Global winners will be selected among winning entries from each region, and announced by the end of September 2019 on both “@Sony.Alpha_photocontest” and “@sonymea” Instagram accounts, and also on Sony group Social Media accounts and websites.

Step 5 – Dispatch of Prizes

Both regional winners and global winners will be notified by the same method as in STEP 2, and will be requested to provide their contact details including address to facilitate the dispatch of prizes.

Awards and Prizes


Prizes for Middle East and Africa Winners

Prize for Global Winner


Winners will be awarded with an Interchangeable Lens Digital Camera α9 and a Sony G Master Series lens of their choice.

Winner will get to choose one of the below Sony G Master Series lenses

Terms and Conditions

Please refer to the below link for the contest Terms and Conditions.

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