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Alpha 7RIV

Alpha 7R4 Launch - South Africa

Sony A7RIV

Two months ago, Sony unveiled another member of α7R series. Packed to deliver incomparable image quality and processing speed.

We manage to secure one of the first unit of α7RIV and let us hear from our Sony Alpha Ambassadors from Middle East and South Africa have to say.

Sony Alpha Ambassadors day with A7R4

Meet the Sony Alpha Ambassadors

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